Portfolio
HTC Flyer and Sensation Promo
HTC has a new tablet - Flyer, and a new smartphone - Sensation. Both products have the ambition to be the best and to convince the customers in their superiority. That is why the local HTC office in Bulgaria asked us whether we can help with a smart idea of promoting the advantages of these devices to potential customers.
The promo took place in the Mobiltel stores. People had to guess what`s inside in a black box. On this purpose they had to submit their guesses as a picture, drawn on the tablet Flyer. They had to write down on the screen their entry too.
And what was there in the box? Tickets for the Spirit of Bourgas summer festival and navigation software for devices with Android OS. Congratulations to the winners!
X-Factor and "Farmer wants a Wife"
Nova TV is going to have two new television formats on air this autumn - X-Factor and “Farmer wants a Wife”. The X Factor is a British television competition contested by aspiring singers drawn from public auditions. “Farmer wants a Wife” is a funny new reality format focused on rural lifestyle. To celebrate the beginning of the campaign we organised a party where the guests could feel the atmosphere and the mood of the future programs. With X-Factor talent matters the most. Therefore there were musical instruments and performers playing on them. Every guest could make a picture with the rock band as a memory from the event. “Farmer wants a Wife” was easily recognizable with the heart balloons, stored in carts. Having fun was the most important part of the evening, after all.
Red Bull
Have you heard of lagernica? It`s a vehicle, that summons the madness of skateboards and the huge party of sleighs. Red Bull organised a race in downtown Sofia for the fans of the idea of driving crazily a span off the ground. The track consisted of interesting curves, breathtaking straights and in the end there were a lot of prizes for the drivers. The winner goes to a race from the Red Bull X-Fighters Series in Madird, Spain! A lot of Red Bull has been shared with friends, and the old ladies wil remember the rattle of joy of their kids for a long time...
GRAWE Insurance
Tomorrow the weather will still be nice for all the people, insured with GRAWE. This TV spot aired just before the weather forecast we wanted to attract the attention of the audience to the main advantages of GRAWE insurance products - great mood, security and predictability.
Cif and Domestos
The Spring Cleaning is a true event in every home. The Campaign “Clean home. Happy Home!” stimulated the active and savvy housewives by awarding their efforts for cleaning and arranging their homes with a prize of 200 leva. 180 lucky people were drawn to recieve their bonus. People could register on the website www.cif-domestos.com, where they could learn advanced cleaning tips as well - i.e. how to prepare your camping equipment with Cif or how to keep your WC shining with Domestos. Bravacasa Magazine supported Cif and Domesto with bright ideas for freshening up your home.
Physiogel - Campaign
GlaxoSmithKline takes care of your skin. Everyone can achieve a soft and touchable effect with Physiogel . In order to demonstrate that, GSK invited the Princess and asked her to lay down on the special bed to check whether she will feel the pea beneath. Kind hostesses gave out samples of Physiogel.
Cif & Domestos
The “Clean up and rediscover your home” campaign of Cif and Domestos helps the dilligent housewife to create order and cleanliness at her home during the traditional Autumn cleaning. Cif and Domestos seduced the customers in the stores with special gifts - pillows, table lamps and napkins, as a reward for choosing the promotional product.
Kinder Pingui
Let`s cheer up the kids! WIth the help of an actor in the role of a happy pinguin Kinder Pingui gave some special moments to the smallest fans of the tasty dessert. If you try it once, you will love it for life - ask your kids.
Diema & Nova Sport
In September cars all around Sofia downtown suddenly were found clamped for wrong parking. Closer inspection of the actual clamp revealed that the message was “Leave the car. Park yourself in front of the TV” With that nontraditional campaign Nova Sport and Diema TV brought football fans` attention to the starting European football championships. The two television channels are favorite place for all real football fans in Bulgaria.
Activia Fresh
Activia Fresh is a new and refreshing drink. The visitors in different stores and OMV gas stations had the pleasure to taste for the first time this new taste and discover its nutritious benefits. The promotional campaign started together with the product marketing launch in different channels that additionally stimulated the curiosity of the public towards the drink.
Grawe Castle - National campaign
The initiative “Children’s castle” was intended to give joy to the children all over Bulgaria. And it did- the inflating green castle visited 9 cities and thousands of children played, made pictures and had fun in it, while their parents learned more about Grawe insurance products. After its summer tour Grawe Castle was given as a present to the Children’s village in Dren.
"Spring luck"
Spring came and it was time to find a clover to bring luck to you and to your home. No, this is not the beginning of a fairy tale. This is the metaphorical message the campaign “Spring luck” developed for Unilever. “Lucky clovers” marked 6 top brands in Billa chain. Dove, Clear, Cif & Domestos, Rexona and Signal brought luck to many consumers, giving them the opportunity to “shop with no spending”. The campaign was estimated by Unilever as most successful campaign developed by the agency.
Danonino Захруска - Promo activity
Danonino Zahruska has been created for the children and their afternoon breakfast. To be able to try the new delicacy, the customers participated in a game “Fortune wheel” with 4 different prizes. The taste of the product, the activity dramatization, cheerful hostesses and of course the presents provoked customer’s curiosity and we succeeded in winning the attention not only of the kids, but also of their parents.
Kaliakra "Kулинарен"
Mmmmm…tasty home made cookies with walnuts and cinnamon…
We launch the new product Kaliakra Kulinaren (specially developed for baking, cooking, spreading) provoking the customer senses with its strongest characteristics: the great flavor.
Strange, but passing by the stand with cheeses, milk and margarine there is this flavor in the air of just baked cinnamon cookies… it’s tasty!
“Young housewife” is offering to taste the cookies still warm form the oven of Kaliakra Kulinaren… It’s easy!
Everyone receives the Kaliakra Kulinaren recipe for tasty cookies with walnuts and cinnamon, try it- it’s easy!
Rauch
Rauch- juice and ice tea varieties tasting Sofia, Varna, Plovdiv, Burgas- in each of these cities we organized a tasting of natural juices Rauch, offering the clients of Billa, Picadilly and Fantastico to try a sip of freshness. We believe that the easiest way to convince yourself in the quality of something is to try it.
Kaliakra - Grows Great Kids!
What is most important for a parent? Its child! What is most important for Kaliakra? Our children!
For a third year in a row we created together with Kaliakra the campaign “Better development for your child!” The campaign encompassed 3 stages- national campaign, giving scholarships for prizes with a big prize “Kaliakra summer camp”; in store promotions with many prizes; special Kaliakra areas, interesting games for children on occasion of Children’s Day- 1st of June.
Meet the Spring with Dove and Clear
The Dove and Clear promotion stimulated the consumers with lots of special prizes. The Dove girls, located in the store near the cosmetics shelves, gave the consumers advice for the typ of hair and the best possible choice to pick as treatment. With a purchase of Dove or Clear shampoo people could try their luck with a scratch card to find out whether they win a cosmetic bag or manicure sets. With the purchase of both products ladies could claim a Dove branded umbrella.
Spirit of Burgas 2009
For the Spirit of Burgas 2009 festival we decided to create a mechanic for a unusual approach to sell tickets for the concerts. Promo teams travelled in more than 10 locations throughout the country to offer the possibility for buying directly tickets for the big open-air festival. With the purchase of a ticket people had the chance to win the special Tuborg prizes - a camping tent or an extra free ticket.
Danonino Yogurt – In-Store Activation
We delighted the children who love Danonino giving them opportunity to be pictured with their favourite hero - Dino. The specially designed showcard Danonino created fun atmosphere in the stores and attracted many children and their parents.
At the same time everyone could taste the two different tastes of Danonino Yogurt and the children’s pictures with Dino where published on the Danonino website.
Canon Printer Pixma MP550 Demonstrations
We presented one of the latest photo-printers of Canon- Pixma MP550. The multifunctional machine impressed the visitors with great quality print and the option of printing pictures and calendars on photo paper. Everyone from the audience had the pleasure to receive a cute present – a picture made and printed instantly.
FTV Summer Parties
The summer 2006 will never be forgotten in the sea resort Lozenets after the first for Bulgaria FTV beach party. In 2007 and 2008 we moved on with the beach party towards Varna and Sunny beach. Events trade marks where always the trendy fashion shows, thousands of guests and the world famous DJ’s. Our partners for these summer events where Bourjois, Sisley, Oviesse, Ballantine’s. Videos from these parties are broadcasted on the French fashion channel FTV in the “I see it first on…FTV Beach party” show.
Bourjois – PR event
Maxi Frange – the double volume mascara was a great occasion to redecorate “Yalta” club. We demonstrated in live the changing image of some celebrities. The public enjoyed an exhibition showing popular faces with a totally alterated vision the Maxi Frange style - Veneta Raikova, Lilana, Albena Petrova- Playmate 2006, Ekaterina Dulgerova, Aksinia and Nadia from Elit TV show.
Beefeater PR event
Desmond Payne, master distiller of Beefeater gin visited Sofia and we wanted to make him feel like home. What we did was to Londonize for a day Business Park Sofia. Typical British symbols appeared in the corporate “city” – Double Decker bus, London taxi, English policemen. Beefeater gave to Business Park just what was missing there- a clock, replica of the famous Big Ben. Special exhibition represented samples of British design considered most influential by BBC and The British Museum. The London day ended with Brit-pop concert, “Ostava” band and many Beefeater coctails.
Ballantine's PR Campaign
We offered to selected auditory an unforgettable experience – Ballantine’s whisky dinner: gourmet menu and atmosphere combined and seen thought the prism of the Scottish drink. We invited to this experience people from different professional backgrounds and different interests with only one thing to connect them – their preferences for a high style. The agency did special selection of the restaurants, the menu list, the conversation topics and even the dinner sets. The talks were published in Capital Light.
Non-standard launch campaign of TV series on Diema TV
The series tells the harsh story of а criminal reality. То enhancе this realism the agency created visuals containing the series cast put on local background and we made them popular through billboards, press, postcards. For the upcoming press conference the journalists where notified with anonymous phone call and each one of them received a special mysterious “package” containing fake narcotic substance and a special invitation. Once the journalists arrived they were witnesses of exciting police action!
Non-standard launch campaign of TV series on Diema TV
A man wakes up in woman’s body and from there starts the trip in the women’s mysterious world according to the plot of Diema’s TV new “soap opera”. To attract people’s curiosity the agency had to go as far as to enter their personal space. At key locations in the capital - cinemas, malls, restaurants- we positioned urinals, a typical male attribute- in the lady’s toilets. Every woman witnessing the campaign will remember the sign on the urinals- “Reserved for Lalola”
Clear – launch Campaign
For the successful launch of the world famous shampoo Clear we attracted first the attention of the traders. They where special quests at a fancy party where we described to them the characteristics and benefits of Clear.
At the following in store promotions our first priority was to win people`s trust. The nonstandard sampling included visuals of long dark hair with spread around it samples of Clear- the client takes the sample and the dandruff disappears. As a result Clear successfully earned its premium positions on the Bulgarian market.
Dove – National Campaigns
With attractive promotion and SMS campaign we convinced the ladies to share with each other а Dove secret: everyday skin hydration for maintaining the natural female beauty. Every Dove client had the chance to win 2 presents- not only for him/her but also for a friend so the Dove secret was shared.
Launch of Dove new product series – Dove Go Fresh
Tart as a lemon, fresh as a cucumber, we wanted to introduce the new Dove range Go Fresh! We organized a campaign that launched the new range of products and was definitely only for fresh girls and boys:
- Fresh zone- non- standard sampling of new products
- Fresh hunt- non- standard sampling. Go Fresh teams “hunting” through the student dormitories in order to find the most fresh people and marking them with a ticker on the door- “Here live only fresh people, Go Fresh!”
- Go Fresh, Go Promo- in store promotions with many prizes
- Go Fresh, Go Beach- promo teams and the Fresh zone refreshing the sea beaches
- Fresh Site- promo website with fresh advices, web camera broadcasting live from the fresh locations on the beach, forum for fresh people to exchange ideas, etc.
Grawe Bulgaria Life insurance - campaign
Grawe-Comfort is a new investment product. We decided to use a nontraditional approach with the campaign for its launch. The slogan of the campaign was “What are your chances” and it emphasizes the main advantage of the product - an insurance policy covering potential risk of sickness with the 9 most spreaded diseases in Bulgaria
Mart Bulgaria – National trade campaign for voucher electronic distribution
The campaign was directed towards the serious buyers- the traders. Through them we wanted to influence the end users. The campaign covered 1000 points of sale in the whole country and had 3 waves: announcment, promo teams activating the traders additionally and in the end of the 3 month period- checking the results and giving gifts away.
Campari - evening promotions
People rediscovered the brand “CAMPARI” and form Red Passion the campaign turned into UV passion. The agency provoked unique and spontaneous “chat” in big disco clubs with the help of promo team offering every guest to send a message written with UV marker to someone they like. The message was visible only by UV light, which didn’t stop the people to exchange huge amount of flirting notes and love letters during the campaign.
Non-traditional event promoting campaign
The customer plays usually the active part- visits Internet or goes to a ticket selling point and buys the ticket. For the festival “Spirit of Burgas” the customer was laying on the beach or was having cocktail at the bar, while beautiful girls where offering him on spot to buy ticket with a big discount. From Varna to Burgas and Primosrsko, visiting the key Black Sea resorts and camping areas the active sale of festival tickets turned the event into one of the most-visited events during summer 2008.
Grawe Bulgaria Life insurance – campaign
The campaign “Apprentice 2025” gave opportunity for children born in 2006 and their parents to participate in a lottery for a saving account Grawe Start during the period the child reaches adulthood in 2025. The news for the winning child was hugely broadcasted.