Nutella doesn’t seize to surprise its consumers with non-traditional and memorable campaigns every year. So is this year’s campaign, during which all Nutella jars were “dressed” in colorful and different packaging – unique, just as every single person.

Nutella’s goal was to remind people that each and every one is different and unique and that every person can choose the visual that fits his unique style.

We created a dedicated FB page, specially for this campaign, during which every week we published a unique Nutella visual. Overall the campaign was supported by a mass outdoor communication, that included branded billboards, bus shelters and city lights at key Sofia city locations.

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